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The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a...
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I benefit daily from the knowledge I've accumulated as an active partner at my thriving, creative marketing agency, so in honor of BBR's 15 th birthday here are 15 things I've learned about marketing. Be In Tune with Your Consumers.
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Service Marketing Essay In addition to the promotional mix, the company will also use the marketing mix of service marketing. For example being an agency, the company will have to use competitive precising (price) as almost all agencies would be competitive.
Marketing Essay - 28398 Words Marketing in a Complex World Unit 3 Understanding the Marketing Environment Prepared for the Course Team by Haider Ali, P.K. Viswanathan and Tony Stapleton Essay about International Marketing/Trade - 995 Words
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The most important aim of marketing is to understand and satisfy an organisations customers and their needs better than that of its competitors. As no two individuals are same, they have different requirements and should be treated differently.